YOUR EXPERTISE DESERVES
BETTER SOCIAL MEDIA.
I partner with marketing teams in technical, B2B spaces to build authority on LinkedIn and Instagram. Because having the expertise is one thing. Translating it for your audience is another.
9+ YEARS IN B2B SOCIAL STRATEGY, CONTENT CREATION, AND COMMUNITY ENGAGEMENT
INTERNATIONAL MARKET EXPERIENCE ACROSS EUROPE AND SOUTHEAST ASIA
Results-oriented strategy balanced with analytical thinking and creative execution
Trusted by global B2B and B2B2C science and technical brands
FLUENT IN ENGLISH, PROFICIENT IN SPANISH, AND BASIC CATALAN
EXCEPTIONAL REPUTATIONS,
STRUGGLING
ONLINE.
Many established, highly-technical B2B companies have spent decades building exceptional reputations through expertise, innovation, and commercial success.
Yet on social media, that expertise often gets lost in technical jargon, generic marketing, or content that simply doesn't reflect the authority the business has spent years earning. The issue isn't a lack of expertise. It's knowing how to translate that expertise into the language of "social media".
- exploreNO CLEAR DIRECTION
- groupOVERLOADED INTERNAL TEAMS
- memoryAN INDUSTRY TOO TECHNICAL FOR GENERIC MARKETING
- bar_chartNO MEASURABLE RESULTS
- sentiment_dissatisfiedNO CONFIDENCE
YOUR REMOTE SOCIAL MEDIA PARTNER
Working as an embedded extension of your marketing team, I combine data-led strategy with creative execution to translate complex technical expertise into LinkedIn and Instagram content that feels authentic to your brand and meaningful to your audience.
Every recommendation is backed by insight, giving marketing leaders the confidence to understand what's working, why it's working, and where to go next.
With a trusted partner providing clear direction, proactive ideas, and data-led recommendations, your team can stop worrying about social media and focus on driving your wider marketing strategy.
J WONG CREATIONS SERVICES
A structured approach to transforming technical authority into social influence.
SOCIAL STRATEGY ROADMAP | £399
Walk away with complete confidence in your social media direction, clear priorities for your team, and a strategy built to support measurable business growth rather than simply filling a content calendar.
Through a focused 90-minute deep-dive, we'll align your social media with your commercial goals, audience, and marketing priorities, identifying what's working, what's holding you back, and where your biggest opportunities lie.
You'll receive a tailored Social Strategy Roadmap with practical recommendations, clear next steps, and the strategic rationale behind every decision, so your team knows exactly what to prioritise and why.
Content Creation Engine
LET’S BUILD THE SYSTEMS YOUR MARKETING TEAM ACTUALLY NEEDS FOR SOCIAL MEDIA.
Content isn't the strategy... it's the execution of one.
The Content Creation Engine brings your strategy to life through structured systems, purposeful content, and repeatable workflows. Instead of reinventing your social media every month, your team has a clear process for creating communication that consistently reflects your expertise.
Please note: No implementation begins without a strategy. Every Content Creation Engine starts with a Social Strategy Roadmap, ensuring your implementation is tailored to your business goals, team capacity, and commercial priorities before a single piece of content is created.
SOCIAL CORE
1 DEDICATED DAY WITH YOUR TEAM
Perfect for lean marketing teams and straightforward decision-making.
Following your Social Strategy Roadmap, we'll implement the highest-priority work needed to build a strong foundation and get your social media moving in the right direction.
May include creating your Canva Brand Kit, refining your social profiles, building content pillars, designing reusable templates, choosing the right platforms, building a strategy, creating a content calendar, and developing your first month's content, depending on your roadmap priorities.
£3,380
THE COST OF YOUR SOCIAL STRATEGY ROADMAP IS DEDUCTED FROM THIS PRICE.
Start with your Social Strategy RoadmapSOCIAL CATALYST
2 DEDICATED DAYS WITH YOUR TEAM
Our most popular option designed for businesses with established marketing teams who need more collaboration, refinement, and internal feedback throughout the implementation process.
We'll build on your Social Strategy Roadmap with additional time for content creation, creative iteration, system building, and stakeholder review.
May include everything from the 1-Day Intensive, alongside a dedicated AI assistant trained in your tone of voice, additional content creation with more complicated dynamic formats, photoshoots, expanded design systems, and further implementation tailored to your team's needs.
£7,000
THE COST OF YOUR SOCIAL STRATEGY ROADMAP IS DEDUCTED FROM THIS PRICE.
Start with your Social Strategy RoadmapSOCIAL COMMAND
3 DEDICATED DAYS WITH YOUR TEAM
Designed for larger organisations with multiple stakeholders, longer approval processes, and more extensive implementation requirements.
With additional implementation time, we can support larger-scale content production, more complex workflows, and collaboration across multiple teams while ensuring everything aligns with your Social Strategy Roadmap.
May include everything from the previous intensives, alongside on-site content creation, professional photography and videography, larger content libraries, bespoke workflows, team building an training, or building a wider content ecosystem tailored to your organisation.
£9,900
THE COST OF YOUR SOCIAL STRATEGY ROADMAP IS DEDUCTED FROM THIS PRICE.
Start with your Social Strategy Roadmap
TURNING COMPLEX COSMETIC SCIENCE INTO MEANINGFUL SOCIAL MEDIA
How a four-year embedded partnership helped Provital build a scalable LinkedIn strategy that reflects the authority they've spent decades earning.
B2B & TECHNICAL BRANDS I'VE WORKED WITH
Trusted By Innovators
Clara Vigo Xancó
Global Omnichannel Product Manager at Provital
“Janey is a great professional with a remarkable work ethic. It is awesome to work with someone as easy-going, sympathetic and at the same time business-oriented and highly resolutive as her. It is no surprise when such attitude and aptitude translate into highly qualitative results. To illustrate: In less than three months, Janey had turned our social media strategy around with her proactivity, data-based mindset and creative ideas. She is now an essential part of our global marketing strategy.”
HI I'M JANEY WONG
I never planned to build a career in social media. I fell into it by accident almost a decade ago, and somewhere along the way I became completely obsessed with the challenge of translating complex expertise into communication people genuinely connect with. I'm a sucker for science, technology, and technical industries because I love learning.
Every client gives me the chance to step into a new world, understand how it works, and tell stories that help people understand industries that might otherwise seem completely unrelatable. That's the part I never tire of: helping people learn something new through content.
WHY I LOVE WHAT I DO.
Social media moves fast, and that's exactly why I love it.
Algorithms evolve, platforms change, and audience behaviour never stands still. While many people find that exhausting, I adore the challenge. Staying ahead of those shifts allows me to build strategies based on data, testing, and continuous refinement, giving my clients the confidence that every recommendation has a purpose. I love to be kept on my toes.
Supporting Technical Brands
CLIENT SATISFACTION
Industry Focus
At heart, I'm both an artist and a strategist. I'm a professional photographer, an avid writer, and someone who's happiest creating, whether that's behind a camera, designing in Canva, or building detailed reporting dashboards. I genuinely believe the best marketing happens when creativity and data work hand in hand, and that's exactly how I approach every project.
Clients often tell me I'm easy to work with because I balance professionalism with personality. Don't be surprised if I turn up to a meeting in a full suit, then crack a joke five minutes later. I love working with established corporate companies, but I don't believe professionalism has to be stiff. The best partnerships are built on trust, curiosity, and genuinely enjoying the people you work with.
I've lived in Spain and Vietnam, speak English and Spanish, and have spent nearly a decade working with international teams. Those experiences have shaped the way I communicate and collaborate, but at the heart of it all, I'm simply someone who loves learning complicated things and making them easier for other people to understand. I'm an avid hobbyist! Outside of work you'll usually find me reading, writing, singing, rapping, playing hockey, football, or dancing, and planning my next adventure. I'm also obsessed with fashion and my next goal is to design my own clothing brand.